Brand advocates don’t simply appear. One becomes an advocate after a series of engagements and experiences that drive sharing.
Mark Smiciklas created an infographic that visualizes the process, the people involved, and what it means for the brand.
Key Takeaways: The bottom half closely resembles a sales funnel. But once the advocates are active and nurtured, the brand explodes in connections. After the development process, brand advocates become a very effective sales force.
Read more of Mark’s insights at Social Media Explorer
