Confession by Erin Everhart: I almost slapped Ryan Jones the other week at SMX West. “I don’t have to build links,” he said. “We put out a new product or announcement, and bam: There’s 10,000 links.”
Unfortunately, he’s right — even if the slap would have been justified. If you do SEO for a big brand, like Ryan, you typically don’t have to put effort into link building. They already have an established following of fans, critics and media just waiting to talk about them.
But for the rest of us, us commoners if you will, we don’t get to enjoy such a luxury. When you’re a new website with no established clout, no established authority, and no gaggle of swooning fanboys (or angered skeptics) waiting with baited breath over your every move, links are your lifeblood.
So where should you start?
